Brochures are one of the most important marketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure printing on paper or an online brochure on your corporate website.
Cover Design
A prospect either receives your brochure passively or actively asks for a brochure from you. These two types of prospects will view your brochure with different mindsets. For those who have passively received your brochures, their mindsets are still at the first stage of a purchase decision making process of getting to know your products or services. For those who have asked for a brochure from you, their mindsets are at the second stage of collecting information for comparison before they make a choice. An effective brochure design services both types of prospects well. For the first type of prospects, the cover of the brochure serves the same function of a business card, inviting them to look for more information. The second type of prospects may actually skip the cover and look into the contents of the brochure.
Brochure Content
Content of a brochure feeds the prospect with rich information that is sufficient enough for them to make a purchase decision. There are several reasons why every prospect will decide not to buy your products after studying the brochure:
1) the price is too high
2) the products don’t meet their needs
3) they want to delay the commitment and look at the similar products from your competitors.
The content of brochures varies drastically by industries and by companies. Hwever, principles of an effective brochure design are the same:
1) present the pros and cons for easy comparison with your competitors
2) answer the critical questions to eliminate the doubts that prevent the prospects from the purchase action
3) printing should be in an eye-catching style for a longer attention span.
If you have hundreds or even thousands of products to list, catalogue printing will help the customers easily locate they are looking for.
Call for Action
When the prospect has successfully completed their research and product comparison, they are ready to commit to a purchase. An effective brochure will serve as a contact sheet to list your phone number or website URL for placing orders.
People of different cognitive styles may look for the same piece of information in different ways. Some look at the cover of brochure printing first, while other may look directly into the contents or the back of the brochure. Contact information should be printed prominently on the cover, within the content and on the back of the brochure.
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes (Top 5 Sites) . There are so many competing printing companies – both offset and digital – that the job of finding a cheap brochure printing company couldn’t be simpler.
Digital printers tend to be less expensive than offset printers, but some argue that their quality is not as high. It is best to investigate what each kind of printer offers and see a sample before making a decision.
If you have limited internal marketing services, you can still easily make a brochure that will be of high quality and affordable. The key elements are creating and implementing a clear design plan and doing all of the electronic file work in-house. This will avoid using the extra services some printers offer and help keep the costs low.
Companies will often prominently list their no-frills prices to attract customers looking for bargains. The prices will usually include a few standard paper choices, full color and a standard fold, and shipping. If you are sure of what you want and you don’t need any consultation or custom work, your cost will remain very reasonable.
Another option is to build your own brochure online. There are many companies that now offer do-it-yourself graphic design options. This is a fast and easy process that is a very inexpensive route.
Be on the look out for free options and special deals such as seasonal discounts or discounts on discontinued papers. Additionally, make sure when you are pricing your brochure printing job that it includes full color. It is a buyers market and there is no reason to compromise on color. One of the most affordable options is a single color brochure. These use only one color and is not appropriate for every brochure.
With the advent of new technologies, digital printing and desktop publishing prices could not be lower. It’s a great time to use a brochure to get your message out there.
